Tokyo-listed Metaplanet Inc. has continued its aggressive Bitcoin acquisition strategy, recently adding 162 BTC for approximately $13.5 million at an average price of $83,123 per coin. This purchase, announced on March 12, 2025, brings the company’s total Bitcoin holdings to 3,050 BTC, valued at around $250 million. The firm’s stock responded positively, surging over 8% following the announcement.
This latest acquisition is part of a series of strategic moves by Metaplanet to bolster its cryptocurrency reserves. On March 5, 2025, the company purchased 497 BTC for $43.9 million, and on March 3, 2025, it acquired 156 BTC for $13.4 million. These transactions highlight Metaplanet’s commitment to integrating Bitcoin into its corporate treasury, a strategy reminiscent of MicroStrategy’s approach in the United States. MicroStrategy, led by Executive Chairman Michael Saylor, pioneered the corporate Bitcoin adoption movement, accumulating over 214,000 BTC as of early 2025. The firm has repeatedly issued debt to fund purchases, a strategy that Metaplanet appears to be emulating with its recent zero-interest bond issuances.
Metaplanet’s aggressive accumulation aligns with a broader trend of institutional adoption of Bitcoin. To support its acquisition strategy, Metaplanet has issued zero-interest bonds totaling ¥2 billion (approximately $13.5 million), reflecting innovative financing approaches to expand its cryptocurrency holdings. This echoes MicroStrategy’s repeated use of convertible notes and debt offerings to fuel its Bitcoin treasury strategy.
Investor sentiment toward companies adopting Bitcoin as a treasury asset has been mixed. While some investors view such moves as forward-thinking and potentially lucrative, others express concerns about the volatility associated with cryptocurrencies. For instance, Metaplanet’s stock experienced significant fluctuations, with a recent 8% increase observed following its latest Bitcoin purchase, highlighting the stock’s sensitivity to Bitcoin’s price movements. This mirrors MicroStrategy’s stock behavior, which has historically acted as a leveraged bet on Bitcoin’s price, rallying significantly during bull markets but also seeing sharp drawdowns in bearish conditions.
Metaplanet’s strategic decision to expand its Bitcoin holdings underscores a growing corporate trend of leveraging digital assets to diversify treasury reserves and potentially enhance shareholder value. By following in the footsteps of MicroStrategy, Metaplanet is positioning itself as a leader in Bitcoin adoption within Japan’s corporate sector. As more companies explore similar strategies, the intersection of traditional finance and cryptocurrency is poised to become an increasingly prominent aspect of corporate financial management.