Southeast Asia has lots of pet lovers, and they’re pretty serious about their pets’ well-being. A report by Graphical Research tells us that the pet care market in the Asia Pacific was worth a whopping USD 68.1 billion in 2020 and was set to keep growing at a steady 10% for the next 7 years. The reason? Well, people are buying stuff online, tech is getting fancier, and there’s a rising interest in healthy and organic pet food. Plus, folks are loving their own store brands.
One big thing pushing the pet healthcare scene in Southeast Asia is that people are treating their pets like family. This has sparked a wave of pet tech startups offering cool ways to pamper your pets, like apps, smart cameras, and online pet platforms.
Take Peto in Indonesia, for instance. They’ve got a nifty app that hooks you up with pet services right at your door, from in-home pet care to essential pet supplies. And in Malaysia, JomPaw covers your pet’s needs, from walks and training to even a pet taxi service.
But it’s not just about pet treats. People are looking for meds for their furry friends, especially for chronic conditions like diabetes, arthritis, and cancer. According to Future Market Insights, the pet care market in Southeast Asia is set to hit USD 2.0 billion by 2025.
Now, let’s talk diversity. The pet healthcare scene is different in each Southeast Asian market, with its own rules and what people want. Singapore is leading the pack with pet tech, while Thailand and Malaysia are catching up. But places like Cambodia and Myanmar are still warming up to pet tech startups.
In a nutshell, Southeast Asia’s pet healthcare industry is bustling, with opportunities for local and global players. To succeed here, pet care providers need to understand what people in different countries want and offer products and services that hit the mark. They also need to make things easy for customers, whether they’re shopping online or in a store, and make sure their stuff is top-notch in quality and safety.